Simple enrichment that simply works
Here's to a bit of calm.
Science-backed enrichment for dogs and cats with unique behavioural needs — designed especially for rescue parents.
2,000+ calm pups and counting
20 min
= 1 hour walk
Enrichment is as tiring as physical exercise
100%
Safety tested
Selected by experts, made with pet-friendly materials
Dogs & cats specific
Designed for pets with unique behavioural needs
Our story
Built by rescue parents, for rescue parents.
We're Jen and Boris, proud pawrents to Olive and Rumble — two rescues who taught us that enrichment isn't just a nice-to-have, it's everything. Every product we carry has been tested on our own dogs. If it doesn't make Rumble and Olive wag their tails, it doesn't make the cut.
Built to actually last
Why real silicone matters
Cheap alternatives
Thin fabric or low-grade silicone can tear, warp, or shed pieces — some pets have needed vet care after swallowing torn-off bits.
The Wanted Company
Food-grade silicone tested for durability. Dishwasher safe, holds its shape, and built to withstand daily licking and chewing.
Enrichment that works
Give your dog the calm they deserve.
More calm when alone
Give them a soothing activity so they feel safe and settled, even when you're away
Better ways to chew
Channel natural energy into a safe, satisfying activity they'll love
A quieter, happier dog
Mental stimulation gives them an outlet so they're calmer and more content
Restful evenings
A tired mind means a relaxed dog — enrichment works where walks alone can't
Curated in collaboration with a dog behaviour consultant to alleviate stress and build confidence in your rescue dog.
Find your fit
Shop by type
Every product curated to match your pet's enrichment needs
Lick mats
Spread, lick, calm. Perfect for anxiety and slow feeding for all sizes.
Shop lick mats
Slow feeders
Turn every meal into a stimulating enrichment session.
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Toys
Interactive treat dispensers for play, stimulation and bonding.
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Lick bowls
Two-in-one slow feeder and lick bowl — enrichment built into every meal.
Shop lick bowlsReal dogs, real cats, real calm
See our products in action
No stock photos — every video is a real customer's pet
Our top picks
Bestsellers
The products rescue parents love most
What pup parents say
Happy dogs, happy homes
"My dog loves the Wobbowl! Its shape makes it easy to stuff with all sorts of foods, especially wet food and more runny snacks."
Sarah
"I feel like I can finally rest. My dog is less stressed when she's left alone with a lickmat. I freeze them so they last longer."
Maya
"Enrichment is a MUST for my pup! It has made a huge difference calming him down, especially at night during the Witching Hour."
James
"The Ollie helped me with Jax's separation anxiety. I give it to him whenever I'm leaving the home and even when people come over to relax him."
Melissa
"My rescue spends so much time playing with the Nutty Pod! We use it for every meal now!"
Tom
From the Hub
Learn as you go
Real answers on enrichment, backed by science
Common questions
Before you shop
Are your products dishwasher safe?
Do you make products for cats too?
Do you ship to the US?
What are your products made from?
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