We're on a mission to elevate the experience of pet parenting through science-based enrichment — and give rescue parents a little bit of calm.
We believe enrichment and education combined can support the unique needs of rescues who have faced adversity before finding their forever homes.
We work hard every day because we believe every dog is wanted.
The Wanted Co. family
Hey there, we're Jen and Boris.
We're based in Vancouver and we're the proud pawrents of Olive, our rescue from Turkey who had never known the joys of toys or a loving home.
Our journey into enrichment began with Olive — a skittish soul whose anxiety and uncertainty led us to discover just how transformative the right enrichment could be. Through trial and error, expert advice and a ton of patience, we helped her find calm and joy.
We understand the unique struggles that come with rescue parenting, and that's why every product we offer goes beyond just toys. Enrichment, to us, means fulfilling a pet's natural instincts and enhancing their overall well-being.
What we believe
Our values
Every dog is wanted
We believe every rescue deserves a forever home full of love, patience, and enrichment.
Science-backed
Just 20 minutes of enrichment equals a 1-hour walk. We curate only products that actually work.
Tested on our own dogs
Every product is handpicked and tested. If it doesn't make tails wag, it doesn't make the cut.
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